The Wadi Ashar Dialogue is the most exclusive Film, Media and Entertainment event in the MENA region. This year’s third edition of the annual forum hosted by the Ministry of Culture in conjunction with the Royal Commission of Al-Ula Governorate took place at Jabal Ikmah, which has inspired the Conceptual Creative Approach.
This project was produced with a team from IMAGINATION Dubai that consisted of myself as a Creative Lead, a Digital Team, a Senior Project Manager, a Production Manager, a Senior Strategist and a Design Team.
A series of photo filter that are inspired from the glitch circle of the graphic watermark and the compass of knowledge. They captures the essence of the picture inside the glitch marking it as a past moment while being able to take another image in the background that would represent the present.
Guests will be able to capture branded pictures and memories from their time at the event.